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Last Call: Japan gets all the best food mascots
Last Call: Japan gets all the best food mascots-April 2024
Apr 4, 2025 7:53 PM
Last Call: Japan gets all the best food mascots

  Because I follow Takeout contributor Jenny Pfafflin on Twitter, I was this week blessed to discover the existence of @mondomascots, an account dedicated to chronicling “the weird and wonderful world of Japanese mascots.” I proceeded to lose hours of my life down this rabbit hole.

  Here’s Namejiro, a mushroom with ennui who is the star of Japan’s “Eat More Mushrooms” campaign:

  Here’s a vaguely inappropriate apple:

  Here’s a hybrid mouse-radish:

  If my productivity has declined at all this week, now you know why.

  PS: It’s a milestone birthday for my mom today, so happy birthday, Mom! She’s a faithful reader of The Takeout, so I know she’ll see this.

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