Tina Xavie has departed CMG Worldwide and launched her own agency specializing in brand and icon management.

Based in Beverly Hills, the Xavia Agencys roster of clients already includes the estates of musician Jerry Garcia, Hollywood heartthrob Tab Hunter and professional wrestler Ric Flair. Xavie counts more than a decade of experience in striking multi-million deals with Hollywood studios, ad agencies, production companies and global brands.

Im thrilled to bring a new vision to the industry, said Xavie, whose title is founder and president. Our approach ensures that we dont just meet expectations we exceed them. Allan Glaser, late husband of Tab Hunter, added, Tinas expertise and dedication make her the only person I trust to preserve Tabs legacy.

She has secured lucrative NIL (name, likeness and image) rights for historical figures featured in movies, TV shows and other media projects, including the Apollo 11 crew featured in the recent film Fly Me to the Moon.

Xavie has also collaborated with global giants including Gucci, Apple TV and Revolve. Charn Premyodhin of Revolve added, Tinas contributions have been essential to our success, and were eager to see what comes next.

Global LGBTQ+ activist Stuart Milk praised Xavie for her commitment to protecting legacies, especially within marginalized communities. Tinas work on preserving Harvey Milks legacy has been exceptional, he said. (She worked with Milks estate while at CMG.)

Beyond her business ventures, Xavie has supported young womens education through the Xavie Endowed Scholarship, valued at nearly $3 million.