Warner Bros. Discovery said on Tuesday that its streaming service Max will launch in Turkey on April 15 as streamer BluTV, which it acquired at the end of 2023, will evolve into Max, an advanced global platform with enhanced features and functionality, leveraging BluTVs local storytelling power and combining it with an even richer lineup of content.

Turkey becomes the 77th Max territory and marks a significant moment in the globalization of WBDs streaming service that now has 116.9 million subscribers after adding 6.4 million in the fourth quarter of 2024, WBD said. As one of the most populous countries in the EMEA region, with more people than Germany, U.K, or France, the launch in Trkiye presents a major opportunity to entertain and engage millions of new fans with high quality content across film and television from WBDs world-class studios. The anticipated season 2 of Turkish hit series Magarsus premieres this Thursday on BluTV, with upcoming episodes released weekly. The seasons final two episodes of the BluTV original will then land exclusively on Max on April 17 and 24, the firm said. Signaling the upcoming transition of this beloved drama from BluTV to a new home on Max, a Magarsus family portrait commissioned by celebrated Turkish artist Ethem Onur Bilgi was seen being collected by removal men after a Magarsus screening in Istanbul today.

Said Jamie Cooke, general manager CEE, MENA and Trkiye at Warner Bros. Discovery: Trkiye is a key market as we take Max global . By combining the best of BluTVs content together with the global content from Max and its enhanced global platform, were not only improving the user experience, but also offering the subscribers much more to choose from. This marks a significant and exciting milestone in fully integrating BluTV into Warner Bros. Discoverys global portfolio.

BluTV and Hepsiburada, a Turkish e-commerce brand, established a strategic partnership in 2022, granting Hepsiburada Premium members access to BluTV. As BluTV transitions to Max, Hepsiburada Premium members will continue to enjoy access to the enhanced platform, WBD highlighted on Tuesday.