Largo.ai, a provider of AI-driven analytics solutions for the film, TV, and advertising industries, has closed a Series A financing round, securing a $7.5 million investment from the likes of Sylvester Stallone and Thomas Tippl, the former vice chairman and chief operating officer of gaming powerhouse Activision Blizzard, now owned by Microsoft.

Stallone, who was recently named, along with Jon Voight and Mel Gibson, a Hollywood special ambassador for U.S. President Donald Trump with the aim of boosting domestic production of film and TV shows, is backing the company as a strategic partner, the Largo.ai said. Co-led by L.A.-based TI Capital and Switzerland- and L.A.-based QBIT Capital, participants in the funding round also include Atreides Management in Boston and DAA Capital.

The $7.5 million capital injection, coming at a time when Hollywood keeps discussing the pros and cons of AI, will go towards Largo.ais growth plans and its core business. Having established widespread adoption within the film and TV sectors, working with over 600 companies, including several Hollywood studios and large agencies, Largo.ai will expand its core offering with the launch of its Version 3 into the market, the company said on Monday. The new version will provide actionable recommendations together with its existing tools and generate early creative concepts that mimic how the content will look in the final production stages.

Said Sami Arpa, CEO and co-founder of Largo.ai: When we set out on this journey in 2020 for Largo.ai, the role of AI in filmmaking was confined to the streaming giants. Our mission was to level the playing field for the rest of (the) industry which has stayed more traditional to date. Over the last two years, as technologies like ChatGPT have become embedded in our everyday lives, the fear of AI has diminished, and its adoption curve is dramatically changing.

He concluded: People have woken up to the limitless potential of using AI as an assistance tool. Its about creating better content in a faster, easier and less risky way. We are proud to have been at the forefront of this movement and, with the support from our investors and strategic partners who share our vision, we can now truly push the boundaries of AI integration for the movie and advertising industries.

Launched in 2020 in collaboration with the Swiss university Ecole Polytechnique Fdrale de Lausanne, Largo.ai is headquartered in Lausanne, Switzerland and also has a presence in Los Angeles, London, and Istanbul. The company says it has analyzed more than 400,000 films and TV series, 950,000 talents, 59,000 scripts, and 200,000-plus ads to train AI programs. The firm won a best new start-up award at the San Sebastian Film Festival.

Largo.ais patented core technologies employ a unique approach to understanding content by analyzing cinematographic patterns and simulating real human behavior, its website says. These two foundational methods serve as the basis for advanced AI models that assess a projects structural patterns, strengths and weaknesses, anticipated audience emotions, demographic reach, and expected audience size. Additionally, they provide both qualitative and quantitative insights into audience preferences.

Largo.ai will be hosting a session entitled Pitch Perfect: Producers Showcase Projects Analyzed by AI at this years European Film Market at the Berlin Film Festival 2025. The showcase will see 20 producers run projects in development through Largo.ais platform to assess audience appeal and each storys strong and weak points.