Sony Pictures Television is hiring a dedicated executive to guide its franchise strategy.

Jennifer Rogers Doyle, a long-time Disney executive, has joined Sony Pictures TV in the newly created post of executive vp franchise management. Shell oversee the franchise strategy, with an eye toward maximizing revenue, on studio properties including The Boys, Outlander, Cobra Kai, For All Mankind, Bewitched and the upcoming kids animated series Messi and the Giants. Rogers Doyle will report to Sony Pictures TV Studio president Katherine Pope. With our ever-expanding series universes, we are focused on enhancing fan engagement, growing potential audiences and driving the long-term value of our IP, Pope said in a statement. Jennifers expertise in creating opportunities to build and extend franchises makes her a perfect fit for this new role. We are thrilled to have her join the team. Related Video

Said Rogers Doyle, Sony Pictures has an amazing portfolio of classic and new IP.I am excited to partner with Katherine and the Sony team to create new ways to extend the great storytelling beyond the screen through products, experiences, music and social activations that deepen fan loyalty and brand value.

Rogers Doyle spent more than 20 years at Disney, most recently serving as senior vp franchise, licensing and integrated planning for Disney Entertainment Networks. She worked on creating franchise strategies across the companys TV portfolio, ranging from preschool shows (Mickey Mouse Clubhouse, Sofia the First) to those aimed at adults (Family Guy, The Bear). Prior to Disney, she worked at Warner Bros. Consumer Products and Landmark Entertainment Group.