Snapchat reached 453 million daily active users in the fourth quarter of 2024, up 39 million, or 9 percent year-over-year.

The social media company reported revenue of $1.55 billion up from $1.36 billion in the prior year. Net income was $9 million, after a net loss of $248 million in the prior year.

Snap added that its Snap Star program, which allows influencers to make money from their content on the platform, led to a more than 40 percent year-over-year increase in the number of creators posting content on Snapchat in Q4. Outside of revenue generated from advertisements, the companys Other Revenue category, most of which is made up of Snapchat+ subscription revenue, grew 131 percent year-over-year in 2024 and exited the year with an annualized revenue run rate of more than $500 million.

In 2025, the company said it plans to unveil a simplified Snapchat experience, focused on accessibility and usability. In 2024, Snap launched its 5th generation of augmented reality glasses, Spectacles. and it now plans to enhance its tools to simplify AR creation and increase the number of Spectacles experiences that can bring augmented reality into everyday life.

In 2024 we made significant progress on our core priorities of growing our community and improving depth of engagement, driving top line revenue growth and diversifying our revenue sources, while building toward our long-term vision for augmented reality, said Evan Spiegel, CEO. Active advertisers more than doubled in Q4, with the improvements we have made to our advertising platform driving improved advertiser performance and helping to grow revenue 14% year-over-year.

More to come.