Mattel, the toymaker behind Barbie whose film arm has major movie ambitions, is backing away from diversity, equity and inclusion disclosures to investors.

In a move to avoid winding up in the crosshairs of the governments campaign against DEI, Mattel scrubbed references tied to boosting diversity at the company. Compared to previous years, when it highlighted its commitment to such initiatives, Mattel omitted DEI resources and goals.

The pivot was apparent in investor disclosures filed on April 3 ahead of a shareholder meeting in May. The changes come amid an escalating drive by the Trump administration against DEI programs that has prompted several companies in the entertainment industry, including Disney, Warner Bros. Discovery and Amazon, to roll back diversity initiatives and a court ruling striking down requirements to disclose diversity on the board of directors. In a statement, Mattel said that inclusion is part of our DNA. It added, We foster an environment that attracts incredibly talented people and a culture of respect and belonging that were very proud of, which benefits our business and consumers. As it relates to our products and experiences, play isourlanguage, and we speak to our consumers authentically by representing the world as they see and imagine it.

Mattel Films in 2023 released its first feature, Barbie, through Warner Bros. It has Hollywood in its sights as it plans further adaptations of popular toy lines into movies, with Masters of the Universe slated to hit theaters next summer.

In its 2024 proxy statement, Mattel told investors that it aspired to increase representation of ethnicity at all levels of the organization. It pointed to several employee resource groups intended to boost collaboration between underrepresented identities across the company.

Mattel also reported data about its board of directors demographics and stressed changes to the board in recent years, citing figures that shows 30 percent of nominees were minorities.

At Mattel, we are committed to being a responsible corporate citizen and actively supporting the communities in which we live, work, and play, it told investors in the filing. Our aim is to contribute to a more diverse, equitable, inclusive, and sustainable future.

Such language was missing in Mattels proxy statement this year, with no references to diversity or ethnicity, as well as data about women and minorities on its board.

Companies are expected to continue scaling back DEI disclosures as the government continues to scrutinize diversity policies. Last month, FCC chair Brendan Carr urged the agencys enforcement arm to open an investigation into Disney and ABC over whether they hosted discriminatory policies through racial quotas, among other things.

An appeals court last month also struck down rules requiring pubic companies to disclose diversity on the board. Still, some still opt to voluntarily share such data.