Creator-driven media companies and golf-focused media companies are both having a moment, so it is only logical that the creator-focused golf media company Good Good Golf has been able to raise $45 million in a new funding round.

The new round is being led by Creator Sports Capital, alongside partners that include Manhattan West Private Equity, Sunflower Bank, and Peyton Mannings Omaha Productions.

Good GoodGolfhas seen incredible momentum as we continue to redefine what it means to be a moderngolfbrand, said Matthew Kendrick, CEO of Good GoodGolf. This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. Were harnessing the power of fandom to makegolfmore accessible, dynamic, and engaging for players and fans of all ages. Good Good Golf was founded in Texas in 2020 to create digital and social content focused on golf, and to build a community around that content. The company has more than 1.75 million subscribers across its YouTube channels, and also partnered with NBC Sports and Golf Channel on events like the Good Good Desert Knockout.

The significant fundraise comes as creator-driven media companies spark enormous interest from investors, looking to get involved with the next generation of media companies. Another Texas-based creator-driven company, Dude Perfect, raised $100 million last year to expand their business, while Mr. Beast is seeking to raise hundreds of millions of dollars at his company.

And golf-focused media companies are having a moment, with Pro Shop generating notable Hollywood deals, and Tiger Woods and Rory McIlroys TGL seeing early success on ESPN (Good Good Golf is an investor in the TGLs L.A. team).

We see Good GoodGolfas more than just a media brandits a movement that is reshaping thegolfindustry, said Benjamin Grubbs, co-managing partner of Creator Sports. Their 360-degree approachspanning content, consumer products, retail, and live experienceshas cultivated an engaged fan base and driven extraordinary business growth. Their ability to turn audience passion into thriving commerce, partnerships, and live activations is what makes them so compelling. Were thrilled to lead this investment and support their next phase of expansion.

Im excited to partner with our new friends at Good GoodGolf. Their content is fun and creative, and Im hoping they can help me lower mygolfscore, added Peyton Manning, Founder of Omaha Productions.