Social media-first TV network Mad Realities has signed with CAA.

The media platform has a business model where it quickly produces and distributes short-form series on Internet platforms like TikTok and Instagram that consumer brands can tap into. That calls for turning around content in under 24 hours to keep pace with social media trending topics.

We arent just creating content were engineering cultural moments by moving at the speed of the internet, co-founder and CEO Alice Ma said in a statement. CAA understands our vision for the future of entertainment, and together, were proving a new model for IP creation that is faster, engages deeper, and builds franchises in real-time, all super-powered by technology. CAA will look to help Mad Realities expand into live events, branded deals, books and turning original IP into consumer products. Mad Realities has already worked with brands like Hulu, Neon and Smalls Pet Food, and has upcoming partnerships with ASOS, Hinge and Toast.

CAA will also represent Mad Realities in the TV arena to create short-form shows based on existing franchises. Series aimed at young audiences from Mad Realities include Shop Cats, the pop culture trivia show Hollywood IQ, the dating series Proof of Love, Keep the Meter Running and Slide Show.

Earlier, Mad Realities received seed financing from funds like Paris Hiltons 11:11 Media, Paradigm, Maveron and Shari Redstones Advancit Capital, among others. Celebrity guests on Mad Realities shows include Tokischa, Rebecca Black, Tan France, New York Nico, and Harry Daniels, among others.