Comcast has hired former DirecTV and Apple executive Jon Gieselman to take on the newly created role of chief growth officer for the residential domestic businesses of its Connectivity Platforms unit that reaches more than 64 million homes and businesses in the U.S. Hell be responsible for driving growth across the companys broadband, wireless and video products, as well as marketing for the conglomerates Xfinity brand.

Starting on April 28, Gieselman, who will relocate from San Francisco to Philadelphia, will report to Steve Croney, recently named chief operating officer of Comcasts Connectivity Platforms division. Gieselman will lead the teams responsible for Comcasts domestic residential businesses, including product and the Xfinity brand strategy across connectivity, wireless and entertainment as well as sales, marketing, acquisition, retention and base management, Comcast said. He has a track record of consistently delivering revenue and profit growth and a unique background that blends analytical, digital and consumer marketing expertise with breakthrough creative and simple, unified customer experiences.

The executive previously led marketing, sales and consumer engagement at major tech and media companies, including Expedia Group, Apple and DirecTV, it noted.

Jon is a bold and transformational leader who will bring fresh thinking to our product and growth

strategy, said Croney. He has decades of experience managing world-class brands in highly

competitive markets and is the perfect complement to our team. Whether competing with us at

DirecTV or creating entirely new categories for growth at Expedia Group and Apple, Jon has consistently developed brands and marketing strategies that build loyalty with customers and deliver results.

Said Gieselman: In the industry, Comcast has the most advanced products and services keeping customers connected to their daily lives and more people should understand why theyre so much better off having all of them. When you also think about the incredible global assets of Comcast NBCUniversal, theres no shortage of creative ways we can drive our connectivity businesses.

He added: I loved competing in this category for over a decade, so all I can say to my friends and former colleagues is look out, were coming.

Most recently, Gieselman served as president, Expedia Brands, leading all of Expedias consumer-facing businesses around the globe where he was instrumental in unifying the companys go-to-market strategy and successfully driving its digital transformation, Comcast said. Prior to that, as vp of marketing at Apple, he helped drive subscribers across Apple Music, Apple TV+, the App Store, Fitness+, News+, Arcade, and Apple Card. Previously, Gieselman also served as senior vp of marketing at DirecTV for 10 years and also held leadership roles in retail, television and fashion.